JetBlue’s IFEC offering to include Amazon’s Prime Instant Video

JetBlue Airways has enhanced its inflight entertainment and connectivity (IFEC) product by entering into a partnership with Amazon which will allow Amazon Prime members to stream content from Prime Instant Video using the airline’s free Fly-Fi inflight broadband.
Amazon Prime members can access tens of thousands of movies and TV episodes at no additional cost as well as more than one million songs on Prime Music, whilst all JetBlue customers will be able to rent or purchase hundreds of thousands of titles in the Amazon Instant Video store, including new release movies and day-after TV programming.
All JetBlue customers will also be able to purchase and download songs from the Amazon Music store, eBooks from the Kindle store and apps and games from the Amazon Appstore. They will earn TrueBlue points when they shop specific categories on Amazon, either using Fly-Fi while inflight or on the ground through JetBlue promotions.
“Just like at home, customers will be able to access movies and TV shows from Amazon from 35,000 feet in the sky over our super-fast and free Fly-Fi,” commented Jamie Perry, VP brand and product development, JetBlue. “Amazon’s customer focus aligns perfectly with the experience we have created for our customers, including the best inflight entertainment, free unlimited snacks and beverages, lots of personal space with the most legroom in coach and wide, comfortable seating. By teaming up with a category-leader like Amazon, we created a unique model where we can offer complimentary broadband internet access.”
“We want to provide the best digital video experience to our customers and we’re excited that with JetBlue, we will raise the bar in airline entertainment,” explained Michael Paull, VP digital video at Amazon. “We’re thrilled that Fly-Fi technology will give Prime members and customers unlimited, on-demand access to the full catalogue of titles from Amazon’s digital video library while they’re in the sky – without the need to rush to download one more episode or movie before taking off, we’re helping make airline travel more enjoyable.”
Fly-Fi will be available on all JetBlue’s Airbus A321 and A320 aircraft this year, and on JetBlue’s Embraer E190 aircraft in 2016.

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