Posted on: 01 March 2011 by Mark Howells
JetBlue Airways has announced updates to its onboard channel line-up today to include Univision, described by the airline as one of the top five networks – regardless of language – in the United States, and Lifetime, a renowned source for women’s entertainment.
The channels will replace two of the existing channels and be part of the 36 free DIRECTV options customers have on board JetBlue flights.
"JetBlue is constantly looking to refresh its product and provide customers with the best experience in the sky," explained Sam Kline, senior analyst of product development for JetBlue. "With Univision and Lifetime in the channel line-up, our customers will be able to get their news in Spanish and watch the latest Project Runway! What more could you possibly want?"
"Lifetime is excited to bring our programming brand to JetBlue’s flying customers," commented Mark Garner, senior vice-president of distribution, business development and marketing for A&E Television Networks. "Our partnership with JetBlue brings viewers a continuation of the Lifetime experience in flight."
Ruth Gaviria, senior vice-president, corporate marketing, Univision Communications, added, "We are thrilled to join JetBlue’s TV channel line-up offering customers access to Univision’s world-class content and some of Hispanic America’s most recognisable personalities."