Posted on: 22 April 2015 by Ross McSweeny
JetBlue Airways has announced an update to its smartphone/tablet app to add Apple Watch capabilities.
JetBlue for Apple Watch aims to “make the travel experience more streamlined than ever during a customer's journey”. The Apple Watch app also builds on the existing ability to use Apple Pay on board flights with JetBlue.
"We've always looked at innovative ways to improve the customer experience, especially through new technologies," said Blair Koch, vice-president commercial and shared development services, JetBlue. "Apple Watch is a product that will allow us to enter into a whole new realm of digital possibilities for travellers.
"When integrated with iPhone's Passbook, JetBlue for Apple Watch will eliminate the need to print paper boarding passes or continually retrieve a customer's Apple device from a bag, pocket or purse,” Koch added.
Features of the app include: the Glance Screen, which allows quick updates without launching the app and includes flight information, terminal and gate information and flight status; the Countdown Screen, which displays flight and flight status information, a 24-hour countdown to boarding and departure, arrival, seat and gate information; and the Mobile Boarding Pass (MBP) Screen, which allows customers to have a MBP on their wrist and with Passbook can be scanned at the TSA checkpoint and at the gate. Additional functions include flight status notifications, arrival message and destination weather.
"With JetBlue for Apple Watch, we've created an app that's all about convenience and efficiency," noted Michael Stromer, vice-president digital loyalty and customer insights, JetBlue. "At a glance, customers will get the right information at the right time during their travel experience. At the same time we've improved the app experience for all users on any iOS device.
"The JetBlue Apple Watch app is the latest in a series of technology enhancements the airline is rolling out aimed at customer convenience. Earlier this year, JetBlue began distributing iPad minis to its inflight crewmembers, giving them electronic access to customer manifest, flight data and other features to provide the best experience possible to JetBlue customers. At the same time, JetBlue became the first domestic [US] carrier to accept Apple Pay in the sky. Now, with the release of Apple Watch, customers can use the watch for Apple Pay transactions,” declared Stromer.
Additionally, updates to JetBlue's app extend beyond Apple Watch. iOS users will notice various new features, including a new launch screen, an extended DirecTV schedule, and a new travel indicator for connecting to Fly-Fi, airlien’s broadband internet service.