Posted on: 25 September 2014
JetBlue’s tenth iconic tailfin has been unveiled, showing a jaunty-angled tartan pattern on a blue background with clean, bold lines and a dash of green.
This is the airline’s second nod to Gaelic fashion, after it incorporated a plaid design into its 200 strong fleet in 2003.
“Design plays such an integral part in our story,” stated Lisa Borromeo, JetBlue’s director of brand management and advertising. “While others may push revamped logos or disorienting paint schemes, we feel it's important to build a visual language as we grow. Our tailfin patterns will always reflect a fresh style, with a timeless appeal that is core to who we are as a brand.”
The first JetBlue aircraft to carry the new tailfin was "Bippity Boppity Blue" (N565JB).