JetBlue redesigns website, launches iPhone app

JetBlue Airways has launched new, improved jetblue.com and mobile.jetblue.com sites and introduced a new iPhone app.

The airline says it has refreshed the look and feel of its digital offerings with smart technology to personalise and simplify the entire customer experience – from the point of booking through to the time of travel. The refresh was developed in partnership with Rokkan, the airline’s digital agency of record, and Double Encore, the airline’s mobile application developer.

The iPhone app is designed to ease booking, check-in, flight status, and more. JetBlue continues to expand its digital presence with geo-location and push notifications to help customers stay informed about important real-time travel information.

Extras with the app include virtual postcards where customers can share their travel experiences with friends and family or easily post to their favorite social network, features for easy sharing of itineraries, access to the airline’s inflight amenities, and even DIRECTV schedules for the duration of their flight.

“Every aspect of the JetBlue experience is focused on how to make things easier and more enjoyable for the customer, whether it’s booking a ticket online or getting your bags at the end of your journey,” commented vice-president, customer connections Michael Stromer. “Our goal is to redefine the digital airline space with smart, beautifully designed products that add value to the travel experience and deepen the relationship we have with our customers. This is just the first phase of many where we will continue to build on the customer experience."

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