Posted on: 12 December 2013 by Mark Howells
JetBlue Airways has elevated Robin Hayes to the position of president; he will take up the role on 1 January 2014.
Hayes is currently executive vice-president–chief commercial officer for the airline. In his new role, he will oversee a team focused on preserving JetBlue's unique culture and executing its business plan to expand margins and improve returns by maintaining competitive costs and growing revenue. Hayes' promotion means a splitting of the roles of CEO and president, both of which were previously held by CEO Dave Barger.
"JetBlue will soon enter its 15th year, very well positioned in an incredibly challenging business," Barger said. "Robin's expertise and global airline experience will help JetBlue continue to strengthen and evolve our business. In addition, Robin's values are a great match for JetBlue's enviable culture, which is the foundation of our success."
Hayes joined JetBlue as chief commercial officer in August 2008 after a long career at British Airways. In that role he has been responsible for the airline's revenue, network, sales, marketing and communications strategy, as well inflight service and customer support (reservations).
In addition to continuing to oversee those commercial activities as president, his responsibilities will expand to include operations. Effective 1 January 2014, Rob Maruster, executive vice-president–chief operating officer, will report to Hayes.