JetBlue celebrates Fly-Fi service with Binary Code livery

JetBlue Airways has introduced its newest custom livery, ‘Binary Code’, to celebrate its Fly-Fi service, which delivers inflight broadband internet for passengers.

The special livery joins JetBlue's fleet on the newly re-christened Airbus A320, "CONNECTED TO 01000010 01001100 01010101 01000101" (N709JB).

In December 2013, JetBlue partnered with LiveTV and satellite provider ViaSat to begin Fly-Fi service. Already, nearly one third of JetBlue's A320s are equipped with Fly-Fi, and the service is growing at an average rate of 10 aircraft per month. JetBlue's Fly-Fi Ka-band satellite connectivity, powered by ViaSat's Exede Internet, is claimed to be eight times faster than older, slower inflight connections.

“This beauty of a plane truly represents the pride we have in providing our game-changing Fly-Fi service,” remarked Jamie Perry, director of product development at JetBlue. “We recently saw a record 136 connected devices on one of our flights – all enjoying a great high-speed connection. We've never seen anything like that from other inflight Wi-Fi products."

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