JetBlue appoints new VP structural programmes

Effective immediately, Steve Priest is to take up the role of vice-president of structural programs at JetBlue Airways, reporting to the airline’s chief financial officer, Mark Powers.Priest's previous job as senior vice-president at British Airways meant he was responsible for the carrier's transatlantic joint business with American Airlines, Iberia, and Finnair. Over the span of a nearly 20-year career with BA, he held a variety of leadership roles in strategy and planning, commercial, finance and operations in London, New York and Paris.At JetBlue, Priest will lead many the airlines' large-scale strategic and structural initiatives, assisting in identifying new opportunities to drive key structural improvements and greater efficiency while balancing the needs of its customers and crewmembers. Priest will also have oversight of fleet programmes, continuous improvement and strategic sourcing."With Steve's considerable cross-functional experience across multiple geographies he is an ideal leader to help us execute our major structural and strategic initiatives," remarked Powers. "We intend to deliver on our commitment to improve efficiency and shareholder returns and I am very pleased to have Steve supporting us in these ongoing efforts."JetBlue’s president and CEO, Robin Hayes, is another ex-British Airways alumnus at the New York-based carrier, having had a 19-year career with BA before joining JetBlue in 2008.

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