JetBlue announces organisational changes designed to improve operations

JetBlue Airways has announced a range of organisational changes as part of its “proactive, company-wide organisational realignment designed to enhance operational performance, customer experience and create an overall more efficient airline that is better positioned for the future”.

The changes, which will be fully implemented in the coming weeks, are designed to improve prioritisation, execution and discipline across departments and ensure that the airline is more efficient and better aligned to execute and support its overall strategy.

“Positive change is in JetBlue's DNA. We are constantly evaluating what we can do to improve this airline for our customers, our shareholders, and our crewmembers, and this effort helps us do precisely that,” explained Dave Barger, CEO JetBlue.

As part of the organisational restructuring, some senior leaders now have expanded functions or new roles at the airline.

Joanna Geraghty has been named executive vice president, customer experience supporting JetBlue's 12,000 crewmembers in inflight, airports and customer support teams, reporting to JetBlue’s president Robin Hayes. Geraghty joined JetBlue in March 2005 as director, litigation and regulatory counsel moving into the vice-president, associate general counsel role in 2006. Most recently, she was JetBlue's executive vice-president, chief people officer, leading JetBlue's human resources functions.

Jeff Martin, senior vice-president, operations, has taken on an expanded role to include leadership of the airline’s systems operations centre in addition to his current leadership of flight operations and technical operations. Martin, who also reports to Robin Hayes, joined JetBlue in April 2012 after 22 years of service at Southwest Airlines.

Scott Laurence has been promoted to senior vice president, airline planning, reporting to Robin Hayes. Laurence joined the airline in April 2008 as director, route planning, and since 2009 has held the role of vice-president, network planning & industry partnerships. To ensure greater integration of day-of and long-term planning functions, the following teams will report to Laurence: network & operations planning, international, charter operations, continuous improvement, and industry partnerships.

Marty St George has been named senior vice-president, commercial. He joined the airline in July 2006 and held several roles including vice-president, planning, and most recently, senior vice-president, marketing and commercial strategy. In his expanded role, St George will oversee customer analytics and sales & revenue management in addition to his current leadership of brand & advertising, digital commerce, loyalty, and product development and continue reporting to Robin Hayes.

Warren Christie has been promoted to senior vice-president regulatory & training, reporting to Robin Hayes. Christie joined the airline in March 2003 and has served in various roles including vice-president, JetBlue University, the airline's award-winning training department. Most recently, he was vice-president, operations planning & training since 2012. The safety, security and JetBlue University teams will report to Christie.

Mike Elliott has been promoted to senior vice-president, people, reporting to Dave Barger. Elliott joined the airline in October 2010 as vice-president, crew relations, where he has worked tirelessly to ensure high engagement of crewmembers and the company’s values committees. The teams now reporting to Elliott are compensation & benefits, crew relations, labour and talent management.

David Clark has been promoted to vice-president, network planning and will have responsibility for JetBlue’s flight schedule, network optimisation and flight profitability. Clark, who will be reporting to Scott Laurence, joined the airline in May 2009 as director, route planning and is one of the architects of JetBlue's successful expansion in Boston and Latin America. He has served as director, schedule planning since October 2011.

Tracy Lawlor has been promoted to vice-president, financial planning & analysis. Reporting to Mark Powers, chief financial officer, she will be responsible for short- and long-term forecasting and capital allocation. Lawlor joined the airline in July 2001 and has held the director, financial planning & analysis role since 2006.

In addition to these organisational changes, Glenn Cusano, JetBlue’s former vice-president of financial planning & analysis will be moving to the role of vice-president, operational planning & analysis reporting to Scott Laurence. In this role, Cusano will work to identify operational efficiencies and manage workforce planning needs throughout the operation.

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