JetBlue announces new VP strategic initiatives

JetBlue Airways has appointed Guy Hocker to the newly created position of vice-president, strategic initiatives, effective immediately.

Hocker joins JetBlue from RTS Partners, a strategic management consultancy he founded in 1999, with the idea that “for strategy to work it must be insanely accessible and relevant to the entire team”. He will report to Dave Barger, JetBlue’s president and chief executive officer.

“I have always believed that strategy only works if every single person on the team understands it, and knows precisely how they contribute to the team’s success,” Hocker remarked. “In consulting with some of the strongest companies across many industries, the JetBlue team has impressed me with their passion, camaraderie and natural alignment to creating a world-class culture that results in world-class service. I am honoured to join the team and I look forward to partnering with all crewmembers to further develop our success for JetBlue’s second decade.”

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