Posted on: 12 April 2016 by Mark Howells
JetBlue Airways is expanding further its premium Mint service to more routes, declaring that it is “seizing an opportunity to introduce competition in east and west coast markets where customers are faced with a decreasing number of choices and where other carriers sell dated business class options at a high cost”.
The next tranche of routes will bring Mint to four cities for the first time – Fort Lauderdale, Las Vegas, San Diego and Seattle – whilst also increasing customer options from New York JFK, Boston, Los Angeles and San Francisco. All Mint service flights are operated with Airbus A321s which also have JetBlue’s “reinvented Core experience”.
“Mint helped traditional business class travellers realise there is a better way,” claimed Robin Hayes, president and chief executive officer, JetBlue. “Our plan has long called for strategic growth of Mint on these valuable transcontinental routes, and now is the right time for us to capture this opportunity to bring much needed competition where customers are facing dwindling choices.”
The airline says the new Mint cities have strong demand for premium travel. The routes will begin launching in the first quarter of 2017 and planned launches will continue into 2018. JetBlue will take delivery of nine A321s with Mint in 2017, with additional Mint aircraft deliveries planned for 2018.
The new city parings will add JetBlue’s Mint service to seven transcontinental routes between: Fort Lauderdale-Hollywood and both Los Angeles and San Francisco; Las Vegas and New York; San Diego and both New York and Boston; and from Seattle to both New York and Boston.