Jet Airways ‘Master Brand Plan’ means end of JetLite

Jet Airways has revealed drastic plans to streamline its domestic brand at the same time as introducing an enhanced product and service offering, one result of which will see the end of the JetKonnect brand operated by JetLite.

Naresh Goyal, chairman of Jet Airways, promises the re-vamped Jet Airways brand will provide consistency across “the livery, staff uniforms, the interiors, the product and service offering, and the frequent flyer programme”.

The 11 JetLite aircraft flying under the JetKonnect brand, which is currently marketed as Jet Airways’ low-fare segment, will be repainted in the Jet Airways livery over the coming months. Two-class cabins will be rolled out across the entire domestic fleet. A full service business class will offer a premium experience, whilst domestic economy class will now feature exclusive value add-ons, including premium seating, lounge passes, and higher baggage allowances than competitors.

Goyal was keen to emphasise that whilst JetLite will no longer technically be operational, Jet Airways will still offer good rates, claiming, “We will always be competitive to ensure our customers get the best value for their money.”

The airline also plans to expand its codeshare partnerships. Setting himself a deadline, Goyal concluded, “I give you my commitment, that by the end of the year, Jet Airways will have the best domestic full-service product in India.”

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