South Korea’s Jeju Air has extended its partnership with SITA for the latter’s Horizon Passenger Services System (PSS) to support its business growth.
The multi-year deal for the low-fare operator includes key components such as pricing, ancillary revenues, passenger preferences, e-commerce channels and local language services. The carrier is also adding SITA’s Horizon Business Intelligence, which offers comprehensive data analysis to identify, evaluate and act on trends, challenges and opportunities.
Jeju Air began operations in 2005, with SITA’s PSS an integral part of the airline’s operations since then. Seok-Joo Lee, CEO at Jeju Air, said: “Renewing with SITA is good for our business because Horizon PSS provides us with a flexible and value-based passenger services system. I have no doubt that it will continue to allow us to expand internationally while remaining aligned to our core values, because it is an agile solution that fits our business model well.”
The business intelligence services would help it find new opportunities to improve the passenger experience, he added, while making intelligent decisions on strategic and operational issues.
Jeju Air has a fleet of more than 30 Boeing 737-800s, with plans to expand to 50 over the next two years as demand for low-cost travel increases, both within South Korea and the region.
Sumesh Patel, SITA president, Asia Pacific, said: “As well as the Horizon PSS functionality that we’re already providing, the Horizon Business Intelligence will enable the airline to unlock the value of its data.”
