Posted on: 30 June 2015 by Mark Howells
iHeartRadio and Virgin America are working together to bring a new music selection to the airline’s inflight audio offering which will be curated by iHeartRadio and Virgin Produced (Virgin Group’s entertainment arm).
The partnership will integrate iHeartRadio-branded music stations into Virgin America’s Red inflight entertainment (IFE) system at every seatback and will also be available through iHeartRadio, allowing passengers to continue listening – even after landing – via their own computer, tablet or mobile devices.
“We’re excited to partner with one of the most innovative and popular airlines to bring quality music and entertainment to consumers – even at 35,000 feet,” remarked Michele Laven, president of business development and partnerships at iHeartMedia. “This is the first step in a robust partnership between Virgin and iHeartMedia and it paves the way for more exciting integrations in the near future.”
Beginning immediately, iHeartRadio will bring six curated and branded stations to the Red IFE system entitled: Atmospheres; Dub & Dubber; Dyna-Mic Flows; Pop, Skip & A Jump; Lat-Indie; and Soul-igarchy.
“As the music fan’s airline of choice, we’re thrilled to partner with iHeartRadio to offer more variety to our flyers with these curated music stations,” comented Alfy Veretto, inflight entertainment manager at Virgin America. “And as we begin to roll out the next iteration of our inflight entertainment system, Red, our guests can expect an even more immersive experience on board with new features like faster, higher resolution capacitive touchscreens and even more entertainment content at their seatback.”
“Music and entertainment have always been an integral part of the DNA of our brand,” said Jason Felts, co-founder and chief executive officer at Virgin Produced. “In addition to developing and producing our own content, we work closely with like-minded partners such as iHeartRadio to produce fresh entertainment offerings.”
Virgin America and iHeartRadio will roll out several promotions during 2015 to introduce the iHeartRadio branded stations to passengers, including videos on Red and more.