Iceland Express to use iPads for IFE

Iceland Express says it will be the first European airline to offer the Apple iPad for inflight entertainment on all transatlantic flights, with the low-fare airline also planning to roll out the service to the rest of the fleet early next year.

“We have been offering a mobile entertainment unit to our passenger for the past two years onboard our European flights, which has been extremely popular. Now that Iceland Express is going transatlantic, it makes sense for us to invest in a device that is more geared towards long-haul,” explained Georg Haraldsson, Iceland Express’s e-commerce manager. “We don’t want our passengers to be limited to watching a film on a small screen. The iPad is 9.56 x 7.47 inches, so our customers won’t be straining their eyes and it is also extremely lightweight.”

The London Gatwick–Newark International route will have up to 25 devices onboard. The iPad has a 10 hour duration and the onboard rental price for the gadget is £9. Iceland Express plans to introduce Wi-Fi at a later date.

The airline currently uses the Bluebox lite entertainment system on board its European flights.

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