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Iceland Express signs Aviareps for US representation

Iceland Express has increased its co-operation with Aviareps to the United States with the latter, out of its New York subsidiary, becoming responsible for all Iceland Express’s sales and marketing activities in the country.

The deal follows a similar agreement which saw Iceland Express appointing Aviareps as its sales and marketing representative in Poland.

From June 2010, Iceland Express will be introducing a new service connecting New York with Reykjavik four times a week. Passengers leaving from Newark Liberty International Airport, can enjoy long-haul connections to the Icelandic capital every Monday, Tuesday, Wednesday and Thursday. The evening flight will take off at 16:20 and land in Reykjavik at 17:40 local time. All flights will use Boeing 757s.

Eric Pechstein, president and general manager of Aviareps in New York, remarked, “We are proud to be appointed GSA for the United States and are really looking forward to establishing the Iceland Express brand nationwide. With their low-fare flights out of New York, Iceland Express provides attractive connections to Reykjavik and 19 other European cities.

“This is an important step in the process of establishing the company in new markets, and we hope to benefit from an increased number of passengers from New York and neighbouring regions as early as this summer. In that respect we have very high hopes for the partnership with Aviareps,“ added Matthías Imsland, CEO of Iceland Express. “This should also be encouraging for other companies in the travel industry who have increasingly been concentrating on the US market.“

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