Posted on: 28 July 2011 by Mark Howells
Iceland Express is celebrating its best passenger figures to date, making June 2011 its record month with a 44% increase in passenger numbers compared to June 2010 and a 51% increase in June 2011 compared to May 2011.
The airline’s market share on the London route rose to more than 40% in June 2011, a record since the company began in 2003.
“Iceland has always been a popular destination for the UK market, but the economic crisis and the subsequent weakening of the krona has made it more affordable and appealing to travellers,” explained Iceland Express’s marketing director Sigurður Valur Sigurðsson. “We predict these passenger figures will continue to grow, particularly with our new Edinburgh and USA routes opening Iceland up to more of the UK and offering multi-centre trips.”