Iberia & Iberia Express to complement each other on seasonal Budapest–Madrid route

From May 2015, Iberia will begin operating a three times weekly service between Budapest and Madrid, whilst its low-fare subsidiary, Iberia Express, will begin a four times weekly service on the same route from July.
The airline hopes that the two services working in parallel will provide full connectivity to its networks, a strategy it claims to have successfully deployed in the past when launching new routes from other European cities.
“I am so pleased that Spain’s national carrier will now also be serving the vital Madrid trunk route. This new competitive service is also a great indicator of economic recovery in Spain,” remarked Budapest Airport’s CCO, Kam Jandu. “Budapest Airport itself has continued to charge ahead with an average 7% growth throughout 2014 as our support of new airlines and new routes has proven successful time and again. We’re all really looking forward to welcoming both carriers next summer – a year that is already promising extensive further growth for us.”
With these new services from Iberia and Iberia Express, Spain will become the seventh largest country market served by Budapest Airport, with flights already being offered by Wizz Air and Ryanair. According to Innovata schedule data, once the services begin, Iberia will have an 18% share and Iberia Express a 23% share of weekly flights on the competitive Budapest–Madrid route during the summer schedule season, offering 1,260 seats per week in total.

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