Posted on: 21 April 2014 by Mark Howells
Frontier Airlines has announced that, on 16 July, Barry Biffle as president of the airline, reporting to its CEO, David Siegel.
Biffle has more than 20 years of aviation industry experience and has held numerous airline senior executive and management roles with specific experience in turnaround situations and development of ultra-low cost carriers (ULCC). At Frontier, the operations, marketing and related information technology organisations will report to Biffle.
“Barry is an industry innovator in the ultra-low cost space who, importantly, also recognises the unique opportunity we have to create the first customer friendly and customer focused ultra-low cost airline in the United States. I am looking forward to working with Barry again and am delighted to welcome him to Frontier in such a crucial role on our senior management team,” remarked David Siegel, CEO, Frontier Airlines.
For the past ten years, Biffle has focused on pioneering the ULCC model’s development in both North and South America. He most recently served as CEO of VivaColombia, before which he was executive vice-president of Spirit Airlines where he played a key role in the financial turnaround and development of the company.
“I’m excited about the opportunity with Frontier. Being part of a successful carrier with a rich history that delivers low fares in the right way is the future of this model in the United States,” Biffle declared.
“Barry has proven leadership and significant commercial and operational experience. He will be an important addition to Frontier’s management team as we refocus the airline to become an ultra-low cost carrier that provides maximum value, by providing customers the option to pay for only what they choose,” added Bill Franke, chairman of the board of Frontier and managing partner of Indigo Partners, Frontier’s controlling shareholder.