flydubai enhances IFE product

flydubai has launched an enhanced inflight entertainment (IFE) offering, with more movies, TV programmes and audio.

Since its launch in November 2010, the Fiber-To-The-Screen (FTTS) system from Lumexis has broken new ground in IFE because of its fibre-optic technology, declares the airline. flydubai is now increasing its movies, TV shows and music. There is also a new payment model offering TV and movie packages from AED 10 rather than the former pay-per-show format.

Ghaith Al Ghaith, CEO of flydubai, commented, “We are always looking for ways to enhance the flight experience and offer our passengers more choice of optional extras. We also want to pioneer new standards in aviation, and we have done it again as these developments put our IFE ahead of all other low-cost carriers around the world. The increased content also means that even our frequent flyers will be able to watch something new every time they travel.”

News from English-language website Emirates 24/7 and the Arabic daily newspaper Al Bayan have been added to the system. Sections include sport, features and business in addition to local and global news. And with the news updated every time the aircraft land in Dubai, passengers will be kept up-to-date both day and night.

The revised payment model now includes a Basic package for AED 10, which offers customers access to all TV programmes, audio and games. The Premium package for AED 30 includes everything in the Basic package plus movies. Daily newspapers, flydubai news, the route map and information, however, will continue to be free of charge on all flights.

“No matter which package passengers choose, I am sure they will be as impressed as we are with the choice on offer. We now have more than two thirds of the fleet fitted with this system and with more aircraft on order, more passengers will be able to take advantage of this unique product throughout 2012 and beyond,” added Al Ghaith.

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