Posted on: 10 October 2014 by Ross McSweeny
Flybe has announced a new partnership with Avios – part of International Airlines Group (IAG), the parent company of British Airways, Iberia and Vueling – which operates the global Avios currency for the British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programmes as well as the Avios Travel Rewards programmes in the UK and South Africa.
The agreement with Avios comes into effect on 27 October 2014 and replaces Flybe’s existing Rewards4All frequent flyer programme. Rewards4All members will need to redeem their outstanding points within six months. Redemptions can be made on flights up until 24 October 2015.
The deal follows Flybe’s recently announced partnerships with booking.com and STA Travel.
Saad Hammad, chief executive officer, Flybe, commented, “This agreement represents a significant service enhancement for Flybe customers – a big step change that opens up a new world of reward possibilities.
"We join Avios following an extensive review of frequent flyer programmes, including our own in-house programme Rewards4All. We determined a better customer proposition existed, and the clear choice was Avios. There are 2 million customers with billions of Avios points within 30 miles of a Flybe airport.
“Our Avios partnership begins on the day we formally start our operations at London City Airport on 27 October, which is already proving an attractive option for the business traveller with daily flights from/to Edinburgh, Belfast, Aberdeen, Dublin, Inverness and Exeter. Flybe customers, and those we welcome onboard from our codeshare partners, are benefitting from our extensive UK regional flying network."