Firefly targets government agencies in Pahang to promote new route

Firefly is seeking business from Malaysian government agencies in Pahang to highlight its new twice daily services between Kuala Lumpur Subang and Kuantan.

The carrier’s marketing and communications head, Angelina Fernandez, commented, “Our findings have shown there is a substantial amount of government agencies movement between Kuantan and Subang. This is from government employees who make regular trips to Kuala Lumpur for meetings and training purposes.

“To further tap this market, our sales team regularly conducts product briefings tailored to government agencies where we stress on the convenience of our direct flights to Subang City Airport, which is a mere 20 minute drive from the city centre. We also highlight our convenient flight timings which benefit day trippers and the benefits of our booking terms which provide passengers with full flexibility to make flight amendments.”

Firefly has also been aiming to convert motorists, business travellers and bus commuters in Kuala Lumpur and Kuantan to this route. The Subang–Kuantan service was reintroduced on 30 October 2011 following its suspension in early September 2009 due to lack of aircraft.

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