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Firefly expands in Indonesia with Citilink partnership

Firefly has signed a co-operation agreement with Garuda Indonesia Group airline Citilink to expand its regional reach in Indonesia.

The two airlines hope to build on the emerging market in ASEAN, as Citilink and Firefly can expand their existing routes by their respective partner routes.

Commenting on the partnership is Firefly’s chief executive officer Ignatius Ong, remarked, “We are delighted to announce that Firefly and Citilink will be working together to provide travellers in Malaysia and Sumatera greater connectivity and customer benefits. This strategic partnership was formed to expand our network and increase profitability. Unlike codesharing, this agreement will bring more traffic into Malaysia and help Firefly grow as an airline with added revenues. Our plans for growth include entering secondary airports in Indonesia, such as Palembang and Padang, just to name a few.”

“This business expansion is an attempt to reach a broader market in the region, in line with our commitment to provide interconnectivity between cities in the ASEAN market,” declared Citilink’s president and CEO, Arif Wibowo.

In March 2014, Citilink recently launched its first international flight from Surabaya in East Java, Indonesia, to Johor Bahru, Malaysia. This is to be followed during May with a new service from Surabaya to Kuala Lumpur.

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