Posted on: 15 May 2014 by Mark Howells
fastjet’s passenger statistics for April 2014 have been announced including, for its operations in Tanzania, carriage of a total of 35,763 passengers (11% up on April 2013’s figure) at a load factor of 66%.
During the month, the frequent closure of airports and roads due to prolonged periods of extremely adverse weather conditions led to a decrease in punctuality, with 79% of flights arriving on time.
fastjet’s recent ticket sale on 30 April 2014 was very successful with almost 23,000 bookings made across all routes, including those for the upcoming summer period. The airline noted that during the sale, traffic to its website increased significantly, with web hits up by 977% compared with the same day in March 2014.
Unique users (visitors to the site using a guest ID) increased by 163% in Tanzania and by 210% in South Africa as new customers took advantage of attractive low fares, declared fastjet. The company also set up 'pop-up shops' in several locations in Tanzania, providing temporary distribution facilities to purchase tickets. These shops were well-received and this is an initiative that fastjet will consider repeating.
Ed Winter, chief executive officer and interim chairman of fastjet, commented, “I am very satisfied with these results for the month of April. Apart from the Easter weekend, demand is generally low at this time of year – with the continued rainy season often bringing travel to a halt – so this has been a strong performance. Passenger numbers carried by the legacy Fly540 operations continue to decline, as expected, as we restructure those businesses."
Commenting on the success of the sale, chief commercial officer, Richard Bodin, added, “From a sales and distribution perspective, our sale saw the most successful day in fastjet's history, with record-breaking ticket sales, conversion rates and mobile payment transactions. The success of the sale has put us in a strong position as we head into the high season.”