Posted on: 05 November 2012 by Mark Howells
fastjet has unveiled its new brand ahead of its first flight this month, replacing the existing placeholder logo.
The brand features the African Grey Parrot which, the company says, “was carefully selected following in-depth market research in Africa and reflects the company’s mission, values and target audience”.
fastjet chief executive Ed Winter commented, “The African Grey is renowned for its intelligence and is therefore a perfect personification of fastjet’s motto; smart travel. We are delighted to be unveiling this new branding, which better reflects our individual corporate identity and speaks to our key audiences. We hope that our friendly new mascot and logo will soon become universally recognised as symbols of reliability, efficiency and safety.”
The airline now has three Airbus A319s as part of its fleet. All three aircraft are in the process of being painted with the fastjet livery before being dispatched to Tanzania for the launch.
fastjet chairman David Lenigas added, “We are excited that the launch is now imminent and that fastjet will be turning from a concept into a reality.
Lenigas then commented on a news article casting doubt on the company. “A recent story emanating from East Africa and picked up by the [UK] Daily Telegraph contained material inaccuracies regarding disputes with two Fly540 (Kenya) suppliers. Whilst we are not able to comment directly on these specific cases, we can confirm that the amounts in dispute are not deemed material, and that we will vigorously defend the company’s interests as these cases progress. Our shareholders would expect us only to settle invoices that are accurate and appropriate.
“The launch of fastjet has generated enormous interest in East Africa and we are delighted with the strong partnerships being forged with suppliers and Governments across the region. Our launch and growth plans remain firmly on track,” Lenigas concluded.