Farewell Virgin Blue, hello Virgin Australia

The Virgin Blue Group of Airlines has officially changed its name to Virgin Australia with all operating airlines in the group now using the new brand.

As it celebrated the company relaunch, Virgin Australia added a new Boeing 737-800 and an Airbus A330-200 to its domestic fleet and used the new aircraft to reveal the design of its new economy and business class cabins.

Virgin Australia CEO John Borghetti said the redesigned domestic fleet would offer unprecedented comfort and services for guests. “Virgin Australia will provide a new standard of airline travel in Australia. Our new business and economy class has been designed from the ground up by experts in their fields. We have listened to what today’s traveller wants from an airline and we are incorporating that into every feature and every part of our service, while maintaining competitive pricing.

“Business class guests can look forward to complimentary access to our lounges, priority check-in, a seamless travel experience and luxurious cabin space and seating,” Borghetti continued. “Our economy class incorporates a new modern design with new retail menu and the superb customer service for which Virgin Blue is renowned. We will still offer low airfares, keeping the competition in the sky high,” he emphasised.

The new Boeing 737-800 business and economy class interiors will be rolled out across the majority of Virgin Australia’s current domestic fleet by the end of the year. Business class is already available for sale on the Airbus A330-200 and will be available for sale on the Boeing 737-800 in the last quarter of 2011.

Virgin Australia’s creative director Hans Hulsbosch said the ultra-modern aircraft interior will provide guests with “a luxury experience of relaxation, comfort and excellence in service”. He added, “The seating and experience of these cabins has been designed to say contemporary quality. The aircraft are stunning in their visual appeal, with a very modern simplistic look that creates more space in the cabin.”

Two of the A330-200s will begin operations this month, providing a three times daily service between Sydney and Perth from June 2011. Two more A330-200s will be added in early 2012.

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