Posted on: 17 December 2014 by Ross McSweeny
Designed to improve the passenger experience, Etihad Regional’s website has been updated to better reflect the airline’s brand.
To develop the new website, the airline undertook research including analysing user feedback of the old website and understanding customer expectations for a revamped website.
“The launch of our new website aligns with our new commercial approach,” explained Christian Schneider, CCO of Etihad Regional. “Our Premium Economy and Economy Class products have been completely refreshed to better fit the needs of our guests, so has our fare concept, which enables guests to pay for the fare that suits them.”
The new fares are ‘easy’, which includes a carry-on bag; ‘essential’, which comes with a checked-in bag; and ‘everything’, which comprises of two checked-in bags, cancellation and refunds, and ticket change fees.
The website is available in four languages – English, German, French and Italian – giving all Central European travellers wishing to travel from Switzerland, Germany, France and Italy the ability to purchase air tickets, check-in online and pre-book additional baggage. They can also scroll through the latest promotions, book car rental and hotel rooms and discover comprehensive information on the destinations to which Etihad Regional flies.