ERA 2013: Embraer highlights strength of current E-Jet family

Embraer reports that compared with 2012, it has seen demand triple this year for its current generation of E-Jets to 281 firm orders to date, despite the introduction of the E2 family.
“Customers have confidence that the programme will be around for next 20 years,” explained John Slattery, chief commercial officer, Embraer Commercial Aviation (pictured). “The E-Jet family has been identified as an investment grade asset among lessors. The appetite for ownership of E-Jets among lessors is as good as Airbus and Boeing.”
Slattery highlighted the value of having access to the sales forces of the lessors. “They are remarketing our aircraft around the world,” he remarked, “which will help us to reach our aim to get to 100 operators by 2018.”
Among the airlines adopting E-Jets will be more low-fare airlines, Slattery believes. “And franchise operators too, because it’s all about yield management,” he said.
While sizeable orders are always welcome, Slattery declared himself “equally excited” by the recent sale of one E195 to Aurigny. “We’re seeing a lot of turboprop operators complementing with E-Jets,” he commented, noting that Aurigny is just such an operator.
Alongside Slattery at the press conference, Aurigny’s managing director, Mark Darby, emphasised, “We wouldn’t be investing in pieces of kit like this if we didn’t have confidence in it. We need the aircraft for the lifeline service from Guernsey to London Gatwick. We’re slot restricted so needed the capacity. Unfortunately we won’t get the benefit of the aircraft’s speed, but it will provide a quality service on the route.”
Bernie Baldwin, editor, Low-Fare & Regional Airlines/
Salzburg, Austria

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