easyJet to launch Flight Club loyalty scheme

To encourage further customer loyalty, easyJet has launched a new loyalty scheme named Flight Club.Following an 18 month trial which involved around 15,000 high frequency travellers, Flight Club will be rolled out across easyJet’s European network from early 2016. Passengers will be invited to join when they meet the qualifying criteria, which is based around having booked and flown 20 or more flights and/or making a minimum spend with easyJet over a 12 month period.Members of the scheme will receive a range of benefits including fee free flight changes; free name changes up to five times per year; a promise of the best fares (if passengers find the same flight on easyjet.com at a lower price, the carrier will give them the price difference towards their next flight); previews and special offers; and a dedicated contact centre team.“I am incredibly proud that more than 50 million of our customers flying with us this year have flown with us before and chose to fly with us again. This is testament to the customer service they receive, our low fares and our unrivalled network across Europe,” remarked Carolyn McCall, CEO of easyJet. “Initiatives like allocated seating have played an important role in bringing in new customers who have enjoyed the experience of flying with easyJet and booked to fly again. Our industry-leading Customer Relationship Management programme has also harnessed our customers’ growing affinity for easyJet."This is a loyalty scheme with a difference because it gives passengers benefits they really value and can access immediately. It is also simpler to run which means that we can continue to keep our costs low – enabling us to keep our fares low," McCall continued.The loyalty scheme will run alongside the easyJet Plus scheme, which allows passengers free allocated seat choice, dedicated bag drop and fast boarding.

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