Posted on: 07 November 2010 by Ross McSweeny
easyJet and Lowcosttravelgroup have announced a three-year agreement to combine the former’s low fares and flights with the latter’s accommodation to offer the consumer competitively priced, flexible and convenient holidays across easyJet’s network.
The two companies aim to present consumers with the ability to book an impressive range of flexible holidays through a single web site, easyjet.com, supported by a state-of-the-art call centre.
easyJet holidays will be marketed to easyJet’s 50m+ customers through a range of on- and off-line marketing channels to create a major holiday business across Europe. The proposition will be launched in the UK early in 2011.
As well as its extensive accommodation and transfers, Lowcosttravelgroup will provide specialist marketing, call centre and customer service expertise with the aim of creating a major force in the rapidly growing online market for flexible holidays.
easyJet CEO Carolyn McCall commented, “We see a significant opportunity to further grow our ancillary revenues, by offering our customers a huge range of flexible and low cost beach and city holidays. This will be based on our extensive, convenient flight schedule and Lowcosttravelgroup’s great quality, competitive accommodation and transfers. We are delighted to have signed this three-year pan-European deal with one of the leading lights in the travel industry. Their product range is a perfect fit with easyJet’s low fares and convenient flight programme.”