DUBAI 2013: Sberbank, SCAC and Invest AD sign marketing deal to promote SSJ100

Sberbank, Sukhoi Civil Aircraft Company (SCAC) and Abu Dhabi investment company Invest AD have signed a Letter of Intent to co-operate on the marketing and promotion of the Sukhoi Superjet 100 (SSJ100) across the Middle East.

“In the light of the recently adopted Sberbank Development Strategy for 2014-2018 we aim at becoming a global partner for our clients,” explained Alexander Dementiev, global head of finance at Sberbank. “Sukhoi Civil Aircraft Company is a leader of the Russian aviation industry and one of Sberbank’s key clients. We are ready to support its interests at any spot in the world. Together with Invest AD as our strategic partner in the Middle East and Africa, we will support and help SCAC and the Russian Federation in promoting the Russian aviation industry production in this strategically important region.”

SCAC senior vice-president of marketing and sales, Igor Syrtsov, added, “We believe there is a good market for the SSJ100 in the Middle East and thata lot of companies are looking seriously at the aircraft.

Nazem Fawwaz Al Kudsi, general director of Invest AD, noted that his company co-operates in other industries, such as wealth and asset management, with Sberbank. “We’ve been following the progress of the aircraft, including its operations with Interjet in Mexico, and getting feedback through our own channels,” he reported. “We will therefore bring our expertise and market reach in the Middle East to help Sberbank and the SSJ100 expand here.”

Photo shows (l-r) Nazem Fawwaz Al Kudsi, general director of Invest AD, shaking hands with Alexander Dementiev, global head of finance at Sberbank, watched by SCAC SVP marketing and sales, Igor Syrtsov.

Bernie Baldwin, editor, Low-Fare & Regional Airlines/
Dubai, UAE

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