Posted on: 13 November 2011 by Ross McSweeny
Bombardier Aerospace is to open a regional sales and marketing office for its Commercial Aircraft operation in Dubai to serve the Middle East and Africa.
“This new sales and marketing office will further extend our global presence and provide closer proximity to current customers and prospects in the Middle East and Africa,” remarked Raphael Haddad, senior director, sales, Middle East and North Africa, Bombardier Commercial Aircraft, who will lead the office team. "We will be able to provide an almost instant response to any requests for information on our Q Series, CRJ and CSeries aircraft families.”
“Aviation is a major industry in the region and although the spotlight to date has been on the long-range and widebody fleets, there remains a tremendous potential for growth in intra-regional and domestic services throughout Africa and the Middle East,” added Philippe Poutissou, vice-president, marketing, Bombardier Commercial Aircraft.
Bombardier’s 2011-2030 market forecast predicts that while starting from a small base, the Middle East and Africa will capture 7%, or 980 of the 13,100 worldwide deliveries expected in the 20- to 149-seat market segment.