Posted on: 28 January 2016 by Mark Howells
tAlthough the two will remain as separate carriers operating under their own licences, Cathay Pacific's wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon.
Dragonair became a wholly owned subsidiary of Cathay Pacific in 2006 and has since added 23 new destinations.
Ivan Chu, Cathay Pacific's CEO, averred, “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience.
“We are building on what is a true Hong Kong success story that has made our city a leading international aviation hub and gateway to and from mainland China markets. This rebranding will sharpen our competitive edge by offering an attractive Cathay-led brand package that carries the assurance of a consistently high-quality customer experience,” Chu concluded.
The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brush-wing logo. This livery will appear for the first time on one of Cathay Dragon's Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline's fleet.
Cathay Dragon's CEO, Algernon Yau, continued, “We can assure our customers that Cathay Dragon will continue to provide the same high level of products and services that made us a four-time winner of the World's Best Regional Airline award. We will have the same dedicated team continuing to offer their friendly and caring service style. We will also continue to build on our experience and understanding of what our passengers like and treasure, such as speciality Chinese and Asian dishes as well as popular local Hong Kong snacks.”
The Cathay Pacific Group will launch a major international advertising and marketing campaign later this year to promote recognition of Cathay Dragon.