Posted on: 29 July 2014 by Mark Howells
As of 1 August all of Delta Air Lines’ two cabin regional jets will be offering complimentary IFE to customers on flights more than an hour and a half in duration.
Whilst economy passengers will be required to pay for premium content, travellers in Delta’s other classes – including BusinessElite, First Class and Economy Comfort – will have access to the entire IFE line-up.
Delta’s inflight entertainment can be viewed either on a seat-back system or via personal electronic devices. The latter service is available through the airline’s recently launched “Delta Studio” wireless IFE product, which has been designed in conjunction with Gogo.
When Delta passengers launch the browser in-flight on their laptop, tablet or iPhone device they’ll automatically be directed to Delta Studio. Gogo's seat selection technology integrates with Delta's flight records through an API (Application Programming Interface) that will serve up the appropriate content when a passenger enters their name and seat number.
"Through the introduction of Delta Studio our customers have yet another reason to choose Delta and a different travel experience," commented Tim Mapes, senior vice-president of marketing at Delta.
Gogo’s chief commercial officer, Ash ElDifrawi is also pleased with the Delta Studio service, saying, "Delta Studio marks an important shift in how Gogo builds and delivers its products. Our goal is to provide the underlying technologies that enable our airline partners to create customised experiences for their customers."