Posted on: 07 January 2015 by Ross McSweeny
Norwegian has announced its highest ever passenger figures in a single year with almost 24 million passengers carried in 2014, an increase of three million compared with 2013.
Last year featured high capacity growth and high load factor by the carrier. The load factor was 81% in 2014, up from 78% in 2013. In 2014 Norwegian’s fleet had many new additions, enabling the launch of many new routes, both intercontinentally and within Europe. The company also established new crew bases in the United States and Spain.
In December 2014, Norwegian carried 1,635,596 passengers and the load factor was up by 3.3 percentage points compared with the same month in 2013. Available seat kilometres (ASKs) were up 12% to 3,348 million from 2,992 million while revenue passenger kilometres (RPKs) rose by 17% from 2,335 million to 2,723 million.
“Three million more passengers chose to fly with us in 2014 compared with the previous year and the total number of passengers reached 24 million,” remarked CEO Bjorn Kjos. “We have welcomed an increasing number of new customers on board. Not least in new markets outside Scandinavia, many have tried Norwegian for the first time, liked our product and returned on their next journey. This makes us better equipped to meet increasing international competition. England, USA and Spain are examples of markets with large customer volumes where growth boosts future competitiveness, which in turn secures jobs at Norwegian."