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Darby takes CEO role at Baboo

Geneva-based Baboo has announced the appointment of Mark Darby as its new chief executive officer.

Darby has thirty years experience in the field of aviation, his last position being the CEO of LIAT, the Caribbean airline based in Antigua. He began his career as an aircraft planning engineer with a number of British airlines. He then held various senior positions with leading consultancy firms such as Deloitte & Touche and IBM, specialising in aviation.

Darby succeeds Jacques Bankir, who is leaving the company having served as the company’s CEO for two years. Bankir is credited with enabling Baboo to move to a new level by ensuring the growth of the company in 2008. He was able to control the company’s rapid growth and initiate partnerships with companies such as Air France, Alitalia, Olympic and Tarom in an challenging economic environment. He will remain on the board of Baboo and continue to serve as associate director of the group AVICO (Avico Aero Consulting).

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