Posted on: 11 August 2010 by Ross McSweeny
AirAsia has claimed a new world record for sales in one day by selling more than 500,000 seats in 24 hours.
The airline sold its record-breaking 538,000 seats on 10 August, the first day of its “Mind Blowing Fare” campaign. AirAsia’s previous record was 390,000 seats in a day, achieved when it ran its Free Seats campaign across the entire AirAsia Group (AirAsia Berhad, Indonesia AirAsia and Thai AirAsia) last November.
On the same day, AirAsia recorded its highest number of seat sales in an hour, selling 36,871 seats, a 47.5% increase from the previous record of 25,000.
AirAsia credits New Skies, its new booking system from Navitaire, for achieving the record-breaking numbers. New Skies, launched by the airline last month, has greatly expanded the airline’s booking capacity, allowing up to almost 1 million flight bookings a day.
Tony Fernandes, Group CEO of AirAsia, commented, “AirAsia’s investment in the new booking engine is clearly paying off. Our New Skies system has revolutionised our internet booking. Now, we are able to give guests greater flexibility in booking their flights and the ability to directly manage their bookings.”