Cypriot carrier, Cobalt Air has introduced Bluebox Aviation System’s portable wireless IFE platform, Bluebox Wow, across its A319 and A320 fleet, with the system set to go live this week across the route network.
First announced earlier this year, the airline signed a three-year agreement with Bluebox Aviation Systems to deploy the IFE. The platform will deliver wireless media content streamed to passenger’s own devices, including movies and TV shows, with music, games and magazines to follow later – all accessed through a web browser.
“We are very pleased to be offering in-flight entertainment on board our flights now, just ahead of the peak summer and family holidays,” said Cobalt Air CEO Andrew Madar. “From the outset we were clear that we didn’t want to have any disruption to our extremely busy fleet that a fitted system would incur. This solution from Bluebox was ideal for us – affordable and excellent quality – just like us. All our cabin crew have to do is turn it on and swap batteries when required. Families always travel with multiple devices so we are making sure that every passenger can access our movies and TV shows.”
Cobalt Air has specified three Bluebox Wow boxes per aircraft, secured in overhead lockers, ensuring all passengers can access IFE content throughout their flight.
“As Cobalt Air is an airline committed to offering its passengers exceptional service – we’re thrilled to be part of this latest enhancement on board,” said Kevin Clark, CEO of Bluebox Aviation Systems. “We’re delighted that Bluebox Wow will be engaging Cobalt passengers throughout the peak holiday season and beyond.”
Back in February at the announcement of the agreement, Madar said: “As we make the rapid transition from low-cost to full-service carrier, we recognise the role that delivering a high-quality in-flight entertainment experience has to play.”
