CEO unveiled for SIA’s new low-fare airline

Singapore Airlines has named Campbell Wilson, a 15-year veteran of SIA Group, as founding CEO of its no-frills, low-fare airline which is set to be launched in 2012.

Wilson joined SIA in April 1996 in Auckland and held marketing and sales positions in New Zealand as well as Australia. In 2003 he moved to the Singapore head office and held positions in the network revenue management and network planning departments.

In 2006, Wilson was appointed vice-president Canada, based in Vancouver. In 2008 he was appointed general manager Hong Kong and in 2010 became general manager Japan, based in Tokyo.

“My immediate task is to establish a strong management team and we will be actively recruiting to fill senior positions,” Wilson remarked. “There is huge potential in this new market segment and we can promise many exciting developments from the new airline in the lead-up to our launch next year.”

The new airline will be wholly owned by Singapore Airlines but operated independently and managed separately. It will operate widebody aircraft on medium and long-haul routes, enabling the SIA Group to serve what it sees as a largely untapped new market and to cater to the growing demand among consumers for low-fare travel.

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