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Cebu Pacific signs with Abacus to boost South Korean traffic

Cebu Pacific Air has concluded an exclusive commercial agreement with Abacus to develop the archipelago’s primary inbound market, South Korea.

With strong competition between brands operating the 182 weekly flights between the Peninsula and Manila, Cebu and Clark hubs, Cebu Pacific aims to use Abacus’s Korean distribution grid to target the influential B2B channel and with tactical low fares.

The agreement capitalises on burgeoning Korean traffic, which amounted to 1.17 million arrivals or almost a quarter of the total inbound in 2013 and is expected to rise to 3.8 million by 2017, according to Euromonitor International. Koreans also tend to spend more than other Asian visitors to the Philippines.

Candice Iyog, VP marketing and distribution for Cebu Pacific explained, “Of the 24 international routes we fly from the Philippines, the services to South Korea are among the most important, strategically. This partnership with Abacus means we can focus on offering the best fare bundles vital to travel agents across the Peninsula, encouraging more travellers to experience Cebu Pacific.”

Cebu Pacific content is now available to Korean Abacus users. The schedules and fares add to an Abacus portfolio of more than 600 carriers, including the largest number of low-fare and hybrid airlines in Asia-Pacific.

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