Cebu Pacific announces 14% passenger growth in 2011

Cebu Pacific Air reports that it flew close to 12 million passengers during 2011, an increase of 14% over the 10.5 million passengers carried in 2010.

The airline says this growth was mainly driven by a 22% increase in international passengers, which numbered over 2.72 million in 2011. Since the beginning of last year, Cebu Pacific added flights to Hong Kong, Kuala Lumpur, Brunei, Singapore, Ho Chi Minh, Seoul and Bangkok.

The airline thus flew 9.22 million domestic passengers, up 12% over 2010’s figure of 8.23 million. Cebu Pacific attributes these increases to capacity additions to key destinations, lower fares due to the unbundling of baggage allowance, and the arrival of five brand-new Airbus A320s in 2011.

The domestic load factor last year was 88%, an increase of 2 percentage points compared with 2010. The average load factor for the year for both domestic and international routes was 86%, up 1 pp from 2010.

“Cebu Pacific was able to add 13% more seat capacity in 2011, and this translates to more flights for passengers and the continuous expansion of the airline within the Philippines and Asia,” explained the carrier’s VP marketing and distribution, Candice Iyog. “We look forward to serving 14 million passengers this year. Cebu Pacific will continue to boost tourism and trade in the destinations we fly to, and offer the most innovative travel services for the convenience of our guests.”

Cebu Pacific will begin to operate a Manila–Hanoi service starting on 17 March. It will also reopen its Manila–Xiamen service and begin its first international flight from Kalibo, the international gateway to Boracay Island with its Kalibo–Hong Kong flights on 23 March.

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