Canadian ULCC Flair unveils rebrand

The independent Canadian ultra-low-fare carrier, Flair Airlines, has unveiled a major rebrand, aiming to reflect its ambitions for future growth.

The redesign includes a new website and URL, a new logo and an attention-grabbing colour scheme, new crew uniforms and a new aircraft livery.

David Tait, flair’s executive chairman, stated, “For too long Canadians have had virtually no competitive choice between the cosy duopoly of full service airlines. But our fares are as much about competing with the great Canadian couch as with the ‘big two’ and the new look we are about to introduce will make us even harder to ignore.”

Last summer the airline announced Edmonton as its new headquarters, and has since increased its workforce by some 20% to over 300, relocated to offices at Edmonton International Airport and has introduced new international routes.

The airline has also welcomed the first Boeing 737-800 aircraft into its fleet – with four more planned to arrive by the end of 2019.

Charles McKee, flair’s chief commercial officer, commented: “The bright modern design is reflective of the positive spirit we want travellers to experience and makes a solid statement that Flair is on a mission to make travel more accessible, more affordable and more desirable while allowing us to add little humour along the way.”

The new flight attendant uniforms – with special accents created by Canadian designers CarryCorp – are set to be released in April 2019.

A year of growth

The airline had been operating as a charter carrier for over a decade before transitioning to a scheduled service in 2017. Marking its first full year of schedule operations last month, the airline reported considerable growth, with president and CEO Jim Scott, commenting: “The past year has been one of steady growth for us.

“We more than doubled the number of flights per week we fly, ensuring travellers have access to affordable air travel to our 13 destinations across North America,” Scott added.

“When we started the year, we were a domestic airline focused on giving Canadians a long-waited affordable travel option,” he continued. “Our growth into an international carrier has been met with tremendous support. Canadians can now travel to US sun destinations with their loved ones, something they might not have been able to afford a year ago.”

The airline expects its new Boeing 737-800NG aircraft will enable it to carry more passengers, lower fuel costs and fly longer distances.

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