Posted on: 06 September 2011 by Ross McSweeny
bmibaby has claimed to be the only low-fare airline in the UK to launch three new services aimed at both business and leisure customers and designed to provide flyers with a wide range of added extras, benefits and savings for one set price.
bmibaby will now offer customers three options when booking a flight, namely Fly, FlyPlus or FamilyFly.
‘Fly’ is described as a standard ‘no frills’ package, aimed at those looking for a flight only. ‘FlyPlus’ offers business travellers the flexibility to change their flights, as many times as they need to, take an extra piece of hand luggage, use airport executive lounges where available, and pay no credit or debit card fees. ‘FamilyFly’ is available whether travelling as a family or an individual and the benefits include 22 kg of luggage allowance, seat assignment, priority boarding and no credit or debit card fees.
bmibaby says the total price of each product is less than the sum total of all the individual elements if booked separately.
Julian Carr, managing director, bmibaby, explained, “We are launching our new products designed specifically with our customers in mind. All of these products have been put together after extensive research into what our customers want and taking on board feedback we receive.”