bmi regional unveils new 4-tier product suite

bmi regional says it has “significantly evolved its offering” with the launch of a new four-tiered product suite, designed to further tailor the carrier’s service “on the ground and in the air to each business segment’s needs, from the individual entrepreneur to the global corporation”.

The four differentiated tiers begin with bmi regional advance, which is designed specifically for the SME audience taking up to 100 flights a year. It features Fast-track security to help passengers minimise queue time in the airport and favourable fares based on the number of flights taken.

bmi regional privilege is for larger businesses to ensure that their team members travel not only in comfort, but cost-effectively. In addition to Fast-track security and booking incentives, bmi regional privilege features additional flexibility to each booking and an additional hold bag allowance, which the carrier notes is “ideal for longer stays or times when the team needs to travel with additional collateral”.

With all the benefits of bmi regional privilege, bmi regional elite is the product designed for the larger corporation that may need to book over 1,000 one-way sectors each year. bmi regional elite is the most flexible travel option on scheduled services. Focussed on minimising hassle and maximising comfort and convenience, this tier’s additional benefits are a dedicated relationship manager acting as a single point of contact for all company bookings plus free access to lounges where available across the bmi regional network.

bmi regional bespoke is described by the airline as “the ultimate tailor-made product” in which “bmi regional wings are available exclusively for private use”. Customers can build an individualised itinerary, choosing departure point, destination and schedule, as well as selecting a bespoke meal and bar service. Moreover, companies can customise the aircraft if a strong visual impact is required; bmi regional can supply one of its neutral white colour-scheme Embraer aircraft and brands can adapt the aircraft livery. In addition, there is also the option of block booking seats on scheduled services at favourable fares.

“bmi regional is already known as a leading business-focused airline boasting an exemplary punctuality record and extensive route and partner network,” declared Jochen Schnadt, chief commercial officer, bmi regional. “We’ve now created a travel suite that today’s business travellers can aspire to.

“Today’s economy means successful businesses need to be agile and flexible, so this is our approach too. We look forward to further evolving and significantly growing our share of the business travel market by combining a compelling mix of great service and superb product, both on the ground and in the air and always focused on delivering a leading product best characterised by convenience, quality, comfort and value,” added Schnadt.

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