bmi regional makes senior management changes

bmi regional has appointed Alwin Hollander as director of sales and Rachel Start as director of customer engagement as part of its renewed focus on customer interaction and engagement.
Hollander comes to bmi regional having held management positions in sales, marketing and revenue management at Air France KLM and Transavia. With responsibility for all sales across bmi regional’s network, he will manage a team engaging with existing and potential customers in the UK, Germany, France, the Netherlands, Switzerland, Belgium, Czech Republic, Italy and the Nordics.
“I’m excited to be joining bmi regional at this stage in its dynamic development,” averred Hollander. Alongside the great team here at bmi regional I’m looking forward to strengthening the relationships with our customers.”
Start will develop strategies across each customer touchpoints, driving forward the airline’s customer-centric departments including its market communications, customer care, e-commerce, product development and distribution channels.
She joins bmi regional from Qatar Airways ‘start up’ Al Maha, where she played a leading role as commercial project manager. Having started her aviation career at Go Fly and EasyJet she spent the past nine years in Saudi Arabia where she was director of products and services at flynas and director of direct and ancillary sales at Sama Airline.
“We have a huge opportunity at bmi regional to deliver a contemporary customer focused proposition which will drive both customer satisfaction and revenues,” stated Start. “With our re-energised sales team I’m looking forward to engaging with our customers and evolving our products and services to meet their requirements.”
The appointments come at a key stage in the airline’s sustainable development following the recent creation of AIL Group, a regional airline grouping made up of bmi regional and Loganair.
Both will report directly to Jochen Schnadt, who recently joined bmi regional as chief commercial officer. Schnadt declared, “We’re delighted to welcome on-board such experienced aviation professionals. We’ve launched seven new routes this year and we look forward to Alwin further building on this success and driving sales with both our business and leisure travellers and Rachel ensuring 100% customer satisfaction.”

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