Posted on: 23 March 2016 by Mark Howells
Barry Oaten has joined bmi regional to oversee all revenue and planning activities across four main areas: revenue management, planning, partnerships and business development.
The appointment finalises the new ‘functional blocs’ structure in bmi regional’s commercial department. The first two functional blocs, sales and customer engagement, were created in 2015, with Alwin Hollander and Rachel Start hired as directors of each respective department last year.
bmi regional’s CCO, Jochen Schnadt, who will oversee the performance of the three new divisions, commented, “I’m delighted to be adding Barry as leader of the new revenue and planning functional bloc. He will be responsible for the combination of our revenue management and pricing functions with our network and schedule planning functions into a single department, marrying these two critically important functions with a view to optimising and improving our revenue performance.”
Oaten began his aviation career at British Airways, where he rose through the ranks to become revenue operations executive. Since then, he has held positions at Debonair, Maersk Air UK, Monarch, and most recently with Flybe.
“I’m excited to be joining bmi regional at this time,” Oaten remarked. “The airline is currently putting into effect some exciting changes both in terms of the team structure and of the route network. I’m really looking forward to working alongside my new team members to ensure that bmi regional continues to increase efficiencies and build profitability.”