Posted on: 09 March 2016 by Mark Howells
WOW air has appointed Ben Baldanza, former CEO of Spirit Airlines, to its board of directors.
Skúli Mogensen, founder and CEO, WOW air, remarked, “I’m delighted to welcome Ben Baldanza to our board of directors. The success of his tenure at Spirit Airlines has earned him enormous respect in the airline industry and his expertise and insight will be invaluable as we continue to grow WOW air’s network on both sides of the Atlantic. Ben is someone who understands the needs of a growing ultra-low cost airline and he is passionate, as we are, about offering the opportunity for anyone to travel the world.”
Having begun his aviation career with American Airlines, Baldanza later worked for Northwest, Continental, Taca and US Airways before joining Spirit in 2005. During his stint as president and CEO, the airline made a transition to the ultra-low cost model and developed a reputation for bold and edgy marketing campaigns.
Ben Baldanza commented, “WOW air is an airline rewriting the rules of low cost, long-haul travel and I look forward to joining Skuli and the members of the board in growing the business further in years to come.”