Bangkok Airways details operational strategy for 2016

tBangkok Airways has revealed its plans for 2016, during which it will celebrate its 48th anniversary, with president Puttipong Prasarttong-osoth announcing the carrier is expecting to receive six or seven aircraft – three ATR72-600s and either three or four Airbus A319s – bringing its total fleet number to 36 aircraft.ttThe new aircraft will allow Bangkok Airways to introduce three new routes throughout the year: Chiang Mai–Mae Hong Son, Bangkok–Danang (Vietnam), and Samui–Guangzhou. The airline will also add increase the frequency of its Bangkok–Phnom Penh flights from 5 to 6 per day, Bangkok–Chiang Mai flights from 7 to 8 per day and its Samui–Singapore flights from 1 to 2 services per day. The airlines’ Chiang Mai–Samui flights will increase from 1 to 2 flights per day during high-season.ttVarong Israsena Na Ayudhya, VP sales, continued, “This year, Bangkok Airways will concentrate on countries in South East Asia (SEA) and North Asia such as Myanmar, Vietnam, Laos and China as we foresee that these countries project notable economic growth and high travel demands. SEA is one of the most popular destinations for Europeans and Americans (the majority of our customers) who are likely to fly with our codeshare and interline partners to connect with our flight in Bangkok."tt“We will increase the number of our codeshare partners, added Prasarttong-osoth. “To date, Bangkok Airways is in partnership with 20 airlines, and we are currently in discussion with 7-8 further airlines in the Asia Pacific region which carry a high volume of foreign passengers to Thailand. We believe these new partnerships will increase the number of tourists to Thailand as well as the number of passengers connecting with Bangkok Airways network.”ttFurthermore, Bangkok Airways has also signed a Memorandum of Understanding for two promotions to help support the government in enhancing Thailand’s tourism sector and has planned to introducetfurther promotional fares for passengers with special needs as well as students and teachers.tt“We plan to integrate corporate social responsibility into our working process and will launch a ‘Carbon Footprint’ campaign to promote the importance of greenhouse gas control on a daily basis among our staff. We will also promote our ‘Sustainable Destinations’ campaign to preserve the environment of tourist destinations such as coconut tree planting in Samui and our ‘Eco-Friendly Workplace’ campaign which is an internal activity to promote the ‘Reduce Reuse Recycle’ motto,” added Mr. Puttipong.ttElsewhere, Varong says Bangkok Airways has implemented a new system, ‘mReach’, that allows the airline to introduce a special offer to specific customer groups as well as its partners’ members, and that the carrier is now focused on improving the sales system on its e-Commerce channel to be more user-friendly.t

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