Posted on: 08 March 2011 by Ross McSweeny
On the 100th International Women’s Day, Azul Linhas Aéreas has taken delivery of an ATR 72 painted pink to symbolise the joint promotion by the manufacturer and the airline of breast cancer awareness.
The aircraft’s livery promotes FEMAMA, a Brazilian non-profit organisation dedicated to fighting the disease. Meanwhile ATR and the suppliers involved in the organisation of the aircraft’s delivery are contributing funds for the Toulouse Cancer Campus. These funds will finance a breast cancer promotion campaign during the next edition of “Pink October”, an annual international awareness event.
All the female personnel of ATR, FEMAMA’s president and women representatives of local and regional institutions around Toulouse attended the special delivery ceremony. One ATR staff member made an emotional and brave speech regarding her own personal fight with breast cancer and told how her resounding message for those attending the delivery was one of vigilance. All parties were keen to emphasise that the message of the day was strongly about the disease and the fight against it over and above products and services.
When the pink ATR arrives in Brazil, the airline will also conduct awareness initiatives on breast cancer screening and self-examination procedures at the Brazilian airports where the pink ATR lands. These initiatives will include conferences given by FEMAMA volunteers and the distribution of informational brochures, which will also be available on board the aircraft.
David Neeleman, Azul’s founder and chairman commented, “For Azul, it is very important to combine our growth with the development of social initiatives. Our new ATR aircraft, and our partnership with FEMAMA, will bring us the opportunities of further communication on the importance of breast cancer prevention. A pink ATR aircraft is definitely an optimal way to bring this message across the country”.
ATR’s CEO Filippo Bagnato added, “By getting involved with Azul and FEMAMA in this major awareness programme, we aim to associate ATR with such an important fight. We are proud to see that an ATR aircraft will promote breast cancer awareness in Brazil. We are also pleased to establish a durable commitment with the Toulouse Cancer Campus.”