APEX 2011: Gogo’s ATG-4 to get Virgin America launch

Gogo and Virgin America have announced that the carrier will be the first to offer Gogo’s next generation ATG-4 service designed to enhance significantly the ATG network and improve aircraft WiFi capacity to the aeroplane by approximately four times the current performance.

The improvement will be achieved by the addition of directional antenna, dual-modem and EV-DO Rev. B technologies. Virgin America was the first carrier to offer fleetwide WiFi as of May 2009 via Aircell’s Gogo service. The airline regularly sees up to one-third of guests on its flights logged on to the internet via the Gogo service.

“As the only airline based in Silicon Valley our tech-forward guests have come to expect a fully connected inflight experience on Virgin America,” declared David Cush, president and CEO of Virgin America. “With Gogo’s new ATG-4 technology, we’re excited to see our long-time partner come to the table with a new offering that will further improve the speed and performance of inflight WiFi for our guests.”

Gogo’s ATG-4 service is set for implementation on the Virgin America from the first half of 2012. The new platform is backwards compatible and allows for upgrades to existing ATG systems through low cost retrofits.

“Gogo is committed to meeting the ever-evolving connectivity needs of our airline partners,” remarked Michael Small, Gogo’s president and CEO. “ATG-4’s increased capacity is a perfect solution to meet Virgin America’s connectivity needs. We will continue to develop and offer a suite of technology solutions for our airline partners, recognising that this isn’t a one-size fits all market. Our experience has taught us the important lesson that multiple technologies will need to be deployed over time, and our solutions are built to accommodate changes in technology to meet the needs of every aircraft and mission – whether that’s through ATG, ATG-4 or satellite technologies.”

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